Why Marketing ?
We help restaurants and local businesses shine online by boosting visibility, driving engagement, and turning digital presence into customer growth.
DigitalMarketing :
Visibility · Engagement · Growth
Digital Marketing:
The Growth Engine of the Catering Industry
A restaurant owner’s ability to control taste is undoubtedly fundamental to their success, but in a fiercely competitive market, good taste alone is not enough.
Marketing is the growth engine of the restaurant industry, determining whether a brand is seen and remembered by customers.
Effective marketing not only brings in immediate customer traffic but also builds long-term reputation and competitive advantage, ensuring sustained and stable profitability.
A Leading Global Restaurant Brand
Focusing On Marketing Amid Competition
01.
McDonald’s
Numerous industry reports indicate that during times of economic uncertainty, many fast food/casual restaurant chains are relying on their marketing organizations to support sales, including developing creative advertising, strengthening loyalty programs, and investing in digital technologies. This means that even amidst significant market pressure, marketing remains a key lever for them to navigate challenges and maintain user engagement.
02 .
Chili’s
Chili’s CMO explicitly mentioned in an interview that they achieved a 14% same-store sales increase by increasing marketing investment on platforms like TikTok and reinforcing the brand’s value proposition through marketing. In other words, marketing is truly driving performance growth and gaining an advantage over the competition.
03 .
Chipotle
Chipotle executives emphasized that marketing is crucial to retaining consumer attention amidst fierce competition in the restaurant industry. While price, convenience, and quality are their core values, they require sustained marketing to ensure genuine customer understanding and recognition. In other words, even the best products require strong marketing to amplify their value and differentiate them.
Digital Marketing:
Industry Average Investment
4%+2%
Domino’s
5.3%
Wingstop
4.75%
Pizza Hut
Among listed Chinese restaurant companies, many have publicly disclosed marketing investment figures significantly higher than 3%. For example, Nayuki’s Tea’s advertising and promotion expenses accounted for 5% of revenue in 2024, Luckin Coffee’s sales and marketing expenses exceeded 5%-6% in multiple quarters of 2024, Cha Baidao’s distribution and sales expense ratio was approximately 8% in 2024, Mixue Bingcheng’s marketing expense ratio was approximately 3.9% in 2021, and Haidilao’s other expenses accounted for 4.4% of revenue in 2024, with marketing activities and delivery promotion being the primary drivers. These data indicate that leading restaurant brands generally view marketing investment as a core strategy, rather than a marginal expense.
