WHAT WE DO ?
We help restaurants and local businesses shine online by boosting visibility, driving engagement, and turning digital presence into customer growth.
LaneDeepService
Visibility · Engagement · Growth
Digital marketing three-tier classification and nine modules
Creative content
Content Strategy & Production
Brand and visual design
By optimizing the logo, IP, menu, and packaging, we create a unified and distinctive brand image. This allows customers to instantly remember the restaurant and build long-term competitive differentiation.
Content and creative planning
Plan short videos, graphic design, and hot topics, output monthly content themes and creative direction, covering scripts, copywriting, and visual tonality, and create an actionable content calendar.
Content sharing and synchronization
Build and operate accounts on platforms like Instagram, TikTok, and Xiaohongshu, keeping content updated. Use interaction and community engagement to enhance fan loyalty and ensure the brand remains firmly in users’ minds.
Platform Operation
Channel & Account Operations
Word of mouth and review management
Establish and maintain a high star rating for your restaurant, and monitor and respond to customer reviews promptly. A positive reputation is an invisible asset for a restaurant brand and can directly influence the choices of new customers.
Takeaway operation and optimization
Improve dish ranking and keyword matching on food delivery platforms and participate in platform events. Through backend operations and competitive product monitoring, continuously acquire more organic traffic and recommended placements, significantly increasing order volume.
Data monitoring and analysis
Track advertising, event, and customer conversion data in real time and generate visual reports. Data-driven decision-making, using tools like profit models, helps restaurant managers accurately assess their investment-output ratio.
Growth and customer acquisition
Growth & Paid Acquisition
Word of mouth and review management
Cultivate a stable repeat purchasing base through a system of points, coupons, stored value, and membership tiers. Combined with tools like WeChat for Business and WeChat groups, build a private traffic pool and reduce customer acquisition costs.
Advertising and traffic delivery
We use multi-channel advertising across Google, Yelp, TikTok, Xiaohongshu, and more to achieve precise reach. We use scientific placement and optimization strategies to convert traffic into real customer traffic and orders.
Event planning and store exploration
We regularly plan and execute offline themed events, inviting key opinion leaders (KOCs) and influencers (KOLs) to experience our stores and create content. This approach drives brand exposure through real-life experiences and social media outreach, increasing store traffic and conversion rates.
Creative content
Based on the brand’s positioning and target audience, we develop the overall content direction and creative themes, producing scripts, copywriting, and visual style to ensure a consistent brand story and image across all platforms. We continuously create high-quality content through holiday events and offline store visits, optimizing topic selection and call-to-action (CTAs) to ensure content balances aesthetic appeal and conversion efficiency, enhancing brand awareness and appeal.
Brand Design Graphic Design
LOGO IP Menu Packaging Material Product Promotion Main Platforms
Creative Planning Visual Materials
Promotional video, restaurant video, food photos, event poster
Global Platform Bilingual Output
Xiaohongshu, Instagram, Douyin, and TikTok: All platforms
Platform Operation
Responsible for daily publishing and word-of-mouth maintenance across multiple platforms. This includes, in addition to social media, homepage/menu/image management and review management within the food delivery platform backend. This includes optimizing local business profiles, including Google Business Profile (GMB), Apple Maps (NAP consistency, business hours/holiday synchronization, category and CTA optimization), responding to messages and reviews, and conducting data monitoring and monthly reviews.
Food delivery platform operation optimization
UberEats Doordash Fantuan Panda
Map optimization and evaluation management
Google Map/Review Apple Map/Yelp
Data monitoring, diagnostic analysis
Single-point model Profit trend Time-sharing and segmentation Member repurchase
Increase customer acquisition
By collaborating with key opinion leaders (KOCs) and influential people (KOLs) on store visits, refined paid marketing campaigns (e.g., Meta, Google, TikTok), and integrating them with holiday events, we can expand content reach and brand awareness. By combining online traffic generation with offline conversion mechanisms (discounts/memberships/repurchase incentives), we can host various holiday-related offline events to increase new customer acquisition and repeat purchases from existing customers.
Membership operation and continuous repurchase
Membership system operation Private domain community SMS and email guidance
Online celebrity store visits and offline activities
Online celebrity store visits, continuous content generation, offline festival activities
Creative promotion and precise traffic flow
Google SEO Meta, Xiaohongshu traffic generation, various new media
